Business Development Representative Bdr

## About the Role OptiSigns is transforming how businesses communicate with their customers and teams through scalable, cloud-based digital signage solutions. We're on a mission to become the #1 digital signage platform globally—and we're growing fast. The Business Development Representative (BDR) will be on the front lines of our expansion strategy, responsible for generating net-new pipeline opportunities through outbound prospecting. This role is designed for individuals passionate about breaking into SaaS sales, eager to master the fundamentals of outbound strategy, and ready to become a future Account Executive. ## What You'll Own ### Primary Focus: Outbound Opportunity Generation - Research and identify key prospects across priority industries and ICPs - Launch outbound sequences via phone, email, and LinkedIn to drive initial engagement - Book meetings for Account Executives by identifying pain points, business context, and alignment - Maintain strong activity levels: 150+ outbound touches/day across multiple channels - Use tools like ZoomInfo, LinkedIn Sales Navigator, and HubSpot to manage outreach and pipeline activity ### Sales Intelligence & Qualification - Qualify interest and organizational fit based on OptiSigns' Ideal Client Personas - Apply the MEDDIC framework to uncover Metrics, Pain, and Champion potential - Track engagement and conversion metrics for continuous performance improvement ### Collaboration & Coaching - Partner closely with AEs and marketing to support strategic account outreach - Participate in weekly sales enablement and strategy reviews - Receive continuous coaching with a clear path toward an Account Executive promotion track ## Requirements ### What Success Looks Like - **ICP Precision**: Demonstrates mastery in identifying target accounts that align with OptiSigns' Ideal Client Personas and value delivery outcomes - **Stakeholder Accuracy**: Maintains 95%+ accuracy when selecting and targeting the correct individual(s) based on seniority, role function, and decision-making potential - **Pipeline Discipline**: Executes consistent daily activity across research, sequencing, and outbound contact—balancing volume with strategic insight - **Meeting Creation**: Books an average of 2 net-new qualified meetings per day, contributing directly to team-sourced revenue pipeline - **Meeting Quality**: Drives a >50% show rate for scheduled meetings, reflecting effective value messaging and prospect commitment - **Growth Trajectory**: Shows increasing ownership of outbound strategy, motion discipline, and MEDDIC comprehension with a clear trajectory toward AE readiness ### You Might Be a Fit If You Have - 0–2 years of B2B sales, lead generation, or outbound experience - A high-energy, self-starter mentality who thrives in a fast-paced environment - Grit: you're excited to cold call, send 1:1 emails, and face rejection with resilience - Excellent written and verbal communication - Familiarity with LinkedIn Sales Navigator, HubSpot, or similar tools is a plus - Hunger to grow into a full-cycle AE role ## Career Path The BDR program at OptiSigns is a springboard to an Account Executive role. You'll master prospecting, objection handling, discovery, and ICP targeting, all while helping our sales engine scale. ## Compensation - Base Salary: $50,000 - OTE: $80,000+ (uncapped incentives) based on opportunity development. ## Why Join OptiSigns? - **High-Growth Tech Company**: Be part of an innovative SaaS company transforming digital signage. - **Uncapped Earning Potential**: Set your own pay based on your success in the role. - **Industry Leadership**: Work with a market-leading product and well-established inbound demand. - **Collaborative & Learning-Focused Culture**: Develop skills that set you up for long-term sales success. - **Career Advancement**: We invest in your development, providing a structured path to higher-earning roles. ## Benefits - 401k - Dental insurance - Flexible schedule - Health insurance - Vision insurance - Paid time off ## Ready to Build Your Sales Career? If you're a motivated, fast-learning sales professional eager to start closing deals while developing pipeline-building and account expansion skills, we want to hear from you. Apply today and be part of OptiSigns' journey to revolutionize digital signage.