Digital Marketing Analyst Technical Specialist Gtm Focus

## About the Role We are seeking a Digital Marketing Specialist with 3–4 years of hands-on experience to join our expanding marketing team. The ideal candidate has a deep understanding of performance marketing, analytics, and marketing technologies, and is excited to use data and tools to drive results across multiple digital channels. ## Key Responsibilities - Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta, LinkedIn, and other paid platforms. - Manage SEO (technical and content), SEM, and display advertising campaigns. - Implement tracking and analytics through Google Analytics (GA4), Google Tag Manager, and custom UTM structures. - Analyze campaign performance data and prepare actionable insights and reports using tools. - Conduct A/B testing and conversion rate optimization (CRO) on landing pages and digital assets. - Collaborate with product, design, and content teams to align digital strategies with business goals. - Stay current with digital trends, technologies, and best practices—especially in the technical marketing space. ## Requirements - 3–4 years of experience in digital marketing with measurable results in lead generation or e-commerce. - Strong hands-on skills with: - Google Ads, Facebook/Meta Ads, LinkedIn Ads, and other paid platforms. - Google Analytics (GA4), Google Tag Manager, and event-based tracking. - SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog). - Basic understanding of web technologies (basic HTML/CSS/JavaScript knowledge is a plus). - Comfortable with data manipulation and reporting (Google Sheets, Excel). - Excellent analytical, problem-solving, and communication skills. ## Preferred Qualifications & Experience - Google Ads and Analytics certifications. - Bachelor's degree in Marketing, Information Technology, Computer Science, or a related field. - Experience working in a B2B or SaaS environment. - Strong analytical thinking with a keen attention to technical detail. - Excellent communication skills and the ability to translate technical findings for non-technical stakeholders. ## How to Apply Kindly share the profile to [email protected] to proceed further with below details: - Experience: - Current ctc: - Exp CTC: - Notice Period: - Own Laptop: yes / nO