Performance Marketing Specialist
Core
Execute and optimize paid media campaigns to drive customer acquisition and measurable growth for a telehealth platform.
Role type
Performance Marketing Specialist
Builds
Paid media campaigns across Google Ads, Meta, TikTok, and Snapchat
Domain
Healthcare / Telehealth
Required skills
Google Ads, Meta Ads, campaign optimization, audience targeting, A/B testing, budget management, analytics tools, performance marketing metrics
Preferred skills
TikTok, Snapchat, highly regulated industry experience (health/pharma/cannabis), 6-figure monthly budget management
Technologies
Google Ads, Meta Ads, Google Analytics, TikTok, Snapchat
Responsibilities
Execute and optimize paid media campaigns, monitor performance and identify inefficiencies, analyze campaign performance using KPIs, build and refine audience targeting, partner with creative teams to test ad copy and visuals, run A/B tests, assist with budget pacing, develop retargeting campaigns, maintain reporting dashboards
Seniority
Mid-level, hands-on IC