Senior Lifecycle Marketing Manager
Core
Lead end-to-end lifecycle marketing strategy to drive customer engagement, retention, and lifetime value (CLV) for a telehealth platform.
Role type
Senior Lifecycle Marketing Manager
Builds
Full-funnel marketing campaigns, automated workflows, and personalized messaging across the customer journey.
Domain
Healthtech / Telehealth
Required skills
Lifecycle marketing strategy, multi-channel campaign management (Email, SMS, Push), customer segmentation, marketing automation, data analytics, A/B testing, cross-functional collaboration
Preferred skills
HTML/email customization, design/content creation, AI marketing tools, customer psychology
Technologies
Braze, Salesforce, Klaviyo, HubSpot, Figma, Designmodo Postcards
Responsibilities
Own end-to-end lifecycle marketing strategy from onboarding to win-backs; Create and optimize multi-channel campaigns; Segment customer base using behavioral and transactional data; Manage automated workflows and AI-assisted campaigns; Develop reporting dashboards for retention and CLV metrics; Identify and reduce friction in the customer journey; Collaborate with Product, Data Analytics, and Customer Success teams.
Seniority
Senior, hands-on IC with leadership responsibilities
