Digital Marknadsförare
Core
Digital marketing consultant advising retail stores on channel strategy, campaign setup, and optimization across Meta, Google Ads, and DV360 to drive in-store sales.
Role type
Senior Digital Marketing Consultant (Paid Media & Strategy)
Builds
Paid media campaigns, channel strategies, and performance dashboards for retail clients
Domain
Retail / Digital Advertising
Required skills
Paid Social (Meta), Paid Search (Google Ads, Shopping), Programmatic Advertising (DV360), Campaign Optimization, Data Analysis (GA4), Channel Strategy, Conversion Tracking, Attribution Modeling, Budget Allocation
Preferred skills
TikTok Ads, Pinterest Ads, Marketing Automation, First-party Data Management, AI-driven Tools
Technologies
Meta Ads, Google Ads, Google Analytics 4, DV360, AI Campaign Tools
Responsibilities
Advise clients on channel recommendations and budget allocation based on store goals; Plan, set up, and optimize campaigns across Meta, Google Ads, and DV360; Analyze campaign performance and link digital efforts to business impact; Participate in client meetings to present results and discuss challenges; Monitor channel landscape trends and test new formats.
Seniority
Mid-Senior, hands-on IC
