Account Based Marketing Manager
Core
Lead account-based marketing execution for priority Global enterprise accounts by partnering with Sales to develop strategies, activate personalized campaigns, and drive revenue growth.
Role type
Senior Account Based Marketing Manager (B2B Enterprise)
Builds
1:1 and 1:few ABM campaigns, personalized assets, and sales enablement materials for global enterprise accounts
Domain
B2B Enterprise Technology Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
ABM strategy execution, account planning, campaign management, stakeholder alignment, multi-channel activation, performance tracking, modular content creation
Preferred skills
Enterprise technology marketing, global marketing organization experience, CRM/marketing automation proficiency, executive engagement program management
Technologies
Salesforce, LinkedIn, marketing automation platforms, intent data tools, paid media platforms
Responsibilities
Partner with Sales to identify and align on priority accounts; Develop account-specific ABM plans for 1:1 and 1:few campaigns; Translate account strategy into campaign briefs and messaging; Orchestrate multi-channel ABM activation; Track account engagement and pipeline influence; Optimize ABM programs based on performance data
Seniority
Senior, hands-on IC