ANZ Commercial Marketing Manager
Core
Define Go-to-Market Marketing strategies for HP's full suite of commercial hardware and solutions to drive business growth and brand preference across Enterprise, Mid-Market, and SMB segments.
Role type
Commercial Marketing Manager (B2B)
Builds
B2B marketing plans, commercial initiatives, and account-based marketing campaigns for HP commercial hardware and solutions.
Domain
IT/ICT industry, Enterprise and SMB markets
Deliverable
product features
Required skills
B2B marketing strategy, revenue/growth marketing, account-based marketing (ABM), competitive analysis, pricing strategy, customer journey mapping, digital campaign execution, data analytics, CRM platform proficiency
Preferred skills
Alliance partner marketing, Adobe Experience Manager, Google Analytics, Microsoft Dynamics, Salesforce, Eloqua
Technologies
Microsoft Dynamics, Salesforce, Eloqua, Adobe Experience Manager, Google Analytics
Responsibilities
Develop annual and quarterly 4P plans for commercial hardware and solutions; Plan, budget, and execute 12-month rosters of commercial initiatives including events and digital campaigns; Design and execute customized ABM campaigns for key industries; Collaborate with sales, product, and global teams to implement localized strategies; Optimize marketing workflows and leverage AI tools for efficiency.
Seniority
Mid-level, hands-on IC