Performance Marketing Lead
Core
Own performance marketing strategy, budget allocation, forecasting, and operational execution to drive profitable growth for a Swedish activewear brand.
Role type
Senior hands-on performance marketing lead
Builds
Paid social and search campaigns, affiliate partnerships, and growth initiatives for a DTC activewear brand
Domain
DTC E-commerce / Activewear
Required skills
Performance marketing strategy, paid social, paid search, budget management, forecasting, channel mix optimization, creative performance analysis, affiliate marketing, tracking & measurement, data analysis
Preferred skills
AI and automation tools, multi-market experience, testing new methodologies
Technologies
Paid social platforms, paid search platforms, affiliate platforms, analytics tools
Responsibilities
Own strategy and operational work in performance marketing; Manage budget, forecast, and channel allocation; Set up and optimize campaigns, audiences, and investments; Analyze performance and translate insights into actions; Evaluate channel mix and identify growth opportunities; Analyze creative performance and brief content team; Own and develop affiliate marketing and external partnerships; Ensure tracking, measurement, feeds, and reporting
Seniority
Senior, hands-on IC