Campaign & Performance Lead till Svensk Fastighetsförmedling!
Core
Lead data-driven campaigns and performance marketing to drive business results and brand awareness for a real estate brokerage chain.
Role type
Senior Campaign & Performance Lead
Builds
Business-driving campaigns, tactical activations, and performance marketing initiatives
Domain
Real Estate / Digital Marketing
Required skills
Campaign leadership, Performance marketing (SEM, Paid Social, Demand Gen), Google Analytics, Data analysis, External agency management, Cross-functional collaboration, AI tool usage
Preferred skills
Experience in franchise organizations
Responsibilities
Plan, execute, and optimize business-driving campaigns and tactical activations; Define campaign goals, target audiences, and KPIs; Lead external agencies and production partners; Collaborate with product owners to optimize web traffic and conversions; Analyze market activities and report on investment, traffic, conversion, and business outcomes; Manage budget and media planning; Communicate insights and recommendations to stakeholders
Seniority
Senior, hands-on IC with team lead responsibilities