CRM Automation Specialist
Core
Design, run, and optimize automated, data-triggered CRM journeys across email, push, and owned channels to drive customer engagement, retention, and revenue.
Role type
Mid-level CRM Automation Specialist
Builds
Automated lifecycle journeys and triggered communications
Domain
Retail / Marketing Automation
Required skills
CRM execution, lifecycle marketing, marketing automation platforms, journey performance analysis, data-driven optimization, cross-functional collaboration
Preferred skills
AI & personalization exploration, localization of global journeys, strategic thinking on customer behavior
Technologies
Braze, Salesforce, Klaviyo, MoEngage
Responsibilities
Build and optimize automated CRM journeys; own end-to-end lifecycle from setup to iteration; translate performance insights into optimization actions; collaborate with local markets to localize global journeys; strengthen loyalty and membership engagement; explore new automation and personalization opportunities
Seniority
Mid-level, hands-on IC