CRM och Marketing Automation Specialist till LRF Media
Core
Builds and optimizes automated customer journeys across the subscription lifecycle to convert data into revenue, reduce churn, and increase customer lifetime value.
Role type
Marketing Automation Specialist (Revenue Growth)
Builds
Automated email and SMS flows, customer segmentation, and retention initiatives for subscription products.
Domain
Media & Publishing (Subscription business)
Deliverable
production ML models | product features
Required skills
Marketing Automation, CRM management, lifecycle marketing, email marketing, SMS marketing, customer segmentation, retention strategy, churn reduction, A/B testing, data-driven communication, subscription business experience, Sales Manago
Preferred skills
Experience with similar MA systems, KPI-driven mindset
Technologies
Sales Manago
Responsibilities
Build and optimize automated customer journeys (onboarding, nurturing, winback), manage email and SMS flow logic, segment customers based on behavior and value, personalize communication, execute retention initiatives, ensure data quality.
Seniority
Mid-level, hands-on IC