Marketing Automation Specialist till Mio Tibro
Core
Designing and optimizing automated customer communication flows to drive relevance and business outcomes across the entire customer journey.
Role type
Marketing Automation Specialist
Builds
Automated customer journeys and communication flows in Voyado
Domain
Retail / Customer Experience / Marketing Technology
Required skills
Marketing Automation, CRM, Voyado, A/B testing, data analysis, customer journey mapping, segmentation, triggers, personalization
Preferred skills
Customer data platforms (e.g., StiftLab), retail industry experience
Technologies
Voyado, StiftLab
Responsibilities
Build and optimize automated customer communication flows, configure customer journeys in Voyado, drive A/B tests and analyze results, develop segmentation and personalization strategies, contribute to customer journey mapping
Seniority
Mid-level, hands-on IC
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