Application Consultant
Core
Design, build, and implement automated customer journeys and CRM campaigns across marketing automation platforms to deliver personalized experiences at scale.
Role type
Senior IC campaign developer (CRM & marketing automation)
Builds
Multi-channel CRM campaigns and automated customer journeys
Domain
Digital marketing, CRM, customer engagement
Deliverable
production ML models | product features
Required skills
SQL, HTML, JavaScript, campaign orchestration, segmentation, data integration, troubleshooting, platform configuration
Preferred skills
Experience with Salesforce Marketing Cloud, Adobe Experience Platform, Adobe Journey Optimizer, Braze
Technologies
Salesforce Marketing Cloud, Adobe Experience Platform, Adobe Journey Optimizer, Braze
Responsibilities
Design and implement automated customer journeys; execute and optimize campaign workflows; conduct testing and troubleshoot technical issues; collaborate with cross-functional teams to meet client expectations; stay current with platform capabilities and best practices.
Seniority
Senior, hands-on IC
