CRM Automation Specialist - Full-Time
Core
Design, build, and optimize automated CRM journeys in Braze to drive user engagement, conversion, and retention across the customer lifecycle.
Role type
Mid-level CRM Automation Specialist
Builds
Automated lifecycle marketing journeys and scalable campaign structures
Domain
B2C Micromobility / Lifecycle Marketing
Required skills
Braze (Canvas, segmentation, Liquid logic), SQL, A/B testing, lifecycle strategy (onboarding, engagement, upsell, retention), data analysis, campaign automation
Preferred skills
Experience with comparable CRM platforms, experimentation methodology, statistical significance
Technologies
Braze, SQL
Responsibilities
Analyse lifecycle performance using CRM data to identify opportunities; Translate insights into actionable CRM journeys and segmentation strategies; Build, test, and optimize automated lifecycle journeys in Braze; Design and run A/B tests across CRM channels; Partner with Marketing, Data, and Product to align lifecycle activity with growth priorities; Maintain QA processes for accurate segmentation and tracking.