Marketing Controller Lead
Core
Lead governance, performance tracking, and strategic steering of marketing investments across paid media, owned media, and content production to maximize business impact.
Role type
Senior Marketing Controller Lead
Builds
Marketing investment strategies and performance frameworks
Domain
Fashion retail / Marketing Finance
Deliverable
dashboards & analysis
Required skills
Marketing investment management, KPI framework design, financial performance analysis, team leadership, stakeholder management, strategic planning
Preferred skills
Experience with paid media and owned media channels, translating financial data to business recommendations
Technologies
KPI frameworks, reporting structures
Responsibilities
Lead strategic planning and allocation of marketing investments; Drive holistic view of marketing performance connecting channels to commercial outcomes; Define and improve KPI frameworks; Consolidate insights into actionable recommendations; Partner with Marketing Strategy, Finance, and Head of Marketing Controlling; Lead and support a team of controllers
Seniority
Senior, hands-on IC with team leadership
