Head of Marketing
Core
Own the performance marketing strategy for the US market, driving profitable growth across the full customer journey by optimizing media mix allocation, revenue growth, and contribution margin.
Role type
Head of Performance Marketing (US Market)
Builds
Scalable performance marketing operations for a DTC outdoor living brand
Domain
DTC E-commerce / Outdoor Living
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Performance marketing strategy, media mix optimization, team leadership, data analytics, attribution modeling, financial acumen, agency management, high-consideration journey management
Preferred skills
Connected TV strategy, upper-funnel media, influencer marketing, AI/LLM tools for marketing, high-ticket product marketing, European/international brand scaling
Technologies
Meta, Google, GA4, Looker, Tableau, SQL, CDPs, attribution platforms
Responsibilities
Execute end-to-end performance marketing strategy for the US market; Lead and develop the local marketing team; Establish robust measurement and attribution practices; Optimize complex, high-consideration customer journeys; Partner with Creative and Brand teams for data-driven creative strategies; Collaborate with Country Manager and Global Leadership on forecasting and budget allocation
Seniority
Senior, hands-on IC with leadership responsibilities
