Performance Marketer
Core
Plan, execute, and optimize digital marketing campaigns across multiple channels to drive measurable commercial growth for baby products.
Role type
Performance Marketer
Builds
Digital campaigns across search and other platforms for baby carriers, nests, and stroller accessories
Domain
E-commerce / Baby Products
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
data-driven analytical mindset, paid search campaign management, KPI definition, campaign optimization, cross-functional collaboration, initiative taking
Preferred skills
higher-level education in marketing/analytics, experience in performance marketing
Technologies
analytics tools, search platforms
Responsibilities
Plan, execute, and manage digital marketing campaigns across multiple platforms; Use analytics tools to measure campaign performance, gather insights, and continuously optimize for growth; Identify KPIs and success metrics to evaluate and improve campaign effectiveness; Collaborate with the creative team to produce compelling ad materials, videos, and product-focused content informed by performance data and insights; Turn data and insights into clear recommendations that help the wider organization make informed decisions and achieve sustainable, profitable growth