Director Online Platforms & Activation, Lund
Core
Lead a newly established global digital marketing function to drive strategy, platform development, campaign activation, and performance analysis for B2B partners and end customers.
Role type
Director, Digital Marketing & Platforms
Builds
Global digital marketing strategy, online platforms (axis.com, My Axis), marketing automation, and campaign activation capabilities
Domain
B2B Industrial Manufacturing (Axis) / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Global digital marketing strategy, team leadership through organizational change, B2B marketing in complex indirect models, marketing automation, campaign activation, performance analysis, generative engine optimization (GEO), AI-driven discovery, marketing technology stack management, global social media management
Preferred skills
Experience with cross-functional change projects involving AI, building measurement and insight capabilities
Technologies
Marketing automation platforms, analytics dashboards, marketing technology stack
Responsibilities
Set agenda for global digital growth and investment; own strategy and development of axis.com and My Axis; lead global campaign activation and performance analysis; shape digital communication and nurturing flows; establish analytics and feedback loops; lead GEO and AI-driven discovery initiatives; manage global social channels; partner with regional teams to align global strategy with execution; develop team structure and culture
Seniority
Director, strategic leadership & team building