Digital Marketing Specialist
Core
Plan, manage, and optimize digital marketing campaigns for consulting clients and the Vacation Buddy product, including expansion into the UK and European markets.
Role type
Digital Marketing Specialist (Growth & Consulting)
Builds
Digital marketing campaigns, paid media strategies, and product growth initiatives for clients and Vacation Buddy
Domain
Digital marketing, performance marketing, SaaS, and travel technology
Required skills
Google Ads, Google Analytics 4, Meta Ads Manager, SEO, SEM, market research, campaign analysis, CRM management, AI-powered tools
Preferred skills
LinkedIn Campaign Manager, TikTok Ads, marketing automation, email marketing, content marketing, conversion rate optimization, A/B testing
Technologies
Google Ads, Google Analytics 4, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager
Responsibilities
Manage paid campaigns across Google, Meta, LinkedIn, and TikTok; conduct market, competitor, and audience research; analyze campaign performance and website traffic; prepare reports and recommendations for clients and stakeholders; support CRM and marketing automation activities
Seniority
Mid-level, hands-on IC