Brand Manager Chocolate - Maternity cover contract (9 - 12 months)
Core
Develop and execute brand strategy for chocolate brands (Marabou, Daim, Japp) in Sweden to drive sustainable growth and business objectives.
Role type
Brand Manager (FMCG)
Builds
Integrated marketing communication campaigns, product and packaging initiatives, pricing strategies, and commercial plans.
Domain
Fast-Moving Consumer Goods (FMCG), Chocolate/Snacking
Deliverable
product features
Required skills
Brand strategy, consumer insights analysis, integrated marketing communication, pricing strategy, project management, stakeholder influence, digital communication, performance KPI management
Preferred skills
New product development, platform opportunities, trend spotting, category portfolio optimization
Technologies
Digital communication channels, market data tools
Responsibilities
Build and execute segment strategy and plans, develop product and packaging initiatives, implement pricing strategies, execute integrated marketing communication and media plans, manage daily business tracking performance KPIs, provide recommendations for integrated commercial plans
Seniority
Mid-Senior, hands-on IC
