CRM & Performance Analyst
Core
Transform CRM, paid media, and customer data into actionable insights to improve customer loyalty, retention, and profitable growth.
Role type
CRM & Performance Analyst
Builds
Actionable insights for customer acquisition, loyalty, retention, and lifetime value
Domain
Fashion retail, customer analytics, paid media
Deliverable
dashboards & analysis
Required skills
SQL, CRM data analysis, segmentation, lifecycle metrics, retention analysis, BI tools, paid media measurement
Preferred skills
Python, experimentation
Technologies
Power BI, Voyado, Dynamics, Google Analytics
Responsibilities
Deliver reporting and analysis across CRM and paid media; Analyze customer loyalty and lifecycle performance; Support CRM planning through segmentation and targeting; Connect paid media performance with CRM outcomes; Improve measurement frameworks and data quality; Identify growth opportunities and recommend actions; Support testing and continuous optimization
Seniority
Mid-level, hands-on IC
