Senior Product Analyst
Core
Dedicated analytics lead for Zilch's Merchant domain, building the analytical foundation for an intelligent commerce platform that improves customer shopping experience and merchant ROAS.
Role type
Senior Product Analyst (Merchant)
Builds
Measurement frameworks, segmentation strategies, and experimental designs for merchant-funded advertising, paid search, and shopping discovery.
Domain
Fintech / Retail Media / Marketplace Analytics
Required skills
SQL, experimentation design (A/B testing), incrementality analysis, attribution modeling, funnel analysis, segmentation, commercial judgment (ROAS, CPA, LTV), data visualization
Preferred skills
marketplace dynamics, recommendation systems, retail media analytics, paid media measurement, personalization logic
Technologies
SQL, experimentation infrastructure, event tracking systems
Responsibilities
Own analytics for merchant domain including shopping discovery, paid display/search, and marketplace performance; Design and analyze experiments for merchant placements and shopping features; Build measurement frameworks for merchant-funded growth including incrementality and attribution; Partner with Product and Commercial to shape audience packages and targeting strategies; Develop segmentation approaches for display and search; Work with Data Science and Engineering on data foundations for personalization.
Seniority
Senior, hands-on IC
