Demand Generation & Outbound Specialist
Core
Designing and executing B2B outbound campaigns to generate leads and business opportunities for a recruitment and staffing firm across Scandinavia.
Role type
Demand Generation & Outbound Specialist
Builds
B2B lead generation campaigns, automated outreach workflows, and data-driven marketing strategies.
Domain
B2B Recruitment / Marketing Automation
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Demand Generation, Marketing Automation, B2B Outbound, Email Marketing, Growth Marketing, Data Analysis, A/B Testing, Campaign Optimization
Preferred skills
AI integration, LinkedIn outreach, Workflow Automation, Tool adaptability
Technologies
Instantly, HubSpot, Apollo, Clay, Make, Zapier, n8n
Responsibilities
Plan, build, and optimize email campaigns targeting companies in the Nordic region; Improve deliverability, response rates, and conversion metrics; Use AI to create relevant and personalized outreach; Segment target audiences and develop new campaign strategies; Build smart automations between systems; Conduct A/B tests and analyze results to find new ways to create business opportunities.