Product Marketing Manager
Core
Champion Alva's science-driven hiring solutions by translating company strategy into actionable resources for sales, customer success, and marketing teams to drive product adoption and retention.
Role type
Product Marketing Manager (SaaS)
Builds
Sales enablement toolkits, competitive battlecards, product narratives, and go-to-market launch plans
Domain
HR Technology / SaaS
Deliverable
product features
Required skills
Product marketing, sales enablement, go-to-market execution, value messaging, sales asset creation, win/loss analysis, cross-functional collaboration
Preferred skills
SaaS or technology industry experience, knowledge of sales methodologies, business acumen, storytelling
Technologies
None stated
Responsibilities
Develop sales enablement toolkits (pitch decks, demo narratives, objection handling frameworks); Create competitive battlecards; Structure product narrative across personas and use cases; Plan and execute end-to-end product launches; Collaborate with Customer Success on adoption and retention messaging; Analyze win/loss data and customer feedback; Partner with AEs and SDRs to identify deal roadblocks
Seniority
Individual Contributor