Performance Marketing
Core
Manage, plan, and optimize paid digital campaigns across search, display, and app channels to drive cost-effective conversions and meet business objectives.
Role type
Performance Marketing Manager (Paid Search & Display)
Builds
Direct performance campaigns with publishers/affiliates and managed ad campaigns on major platforms
Domain
Digital Marketing / Performance Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads (Search, Display, Performance Max), Facebook Ads Manager, Bing Ads, Google Analytics, A/B testing, campaign budget management, impression share optimization, quality score optimization, publisher/affiliate liaison
Preferred skills
Google DV360, Amazon DSP, end-to-end online acquisition strategy, lead generation strategies
Technologies
Google Adwords, Facebook Ads Manager, Bing Search, Google Analytics, Google DV360, Amazon DSP
Responsibilities
Manage daily campaign responsibilities for Google Ads, Facebook Ads Manager, and Bing Search; Plan and set up campaigns including Paid Search, Display, Performance Max, and App campaigns; Optimize campaigns daily by monitoring key metrics; A/B test audience targeting and creative optimization; Execute direct performance campaigns with publishers/affiliates; Maintain web and app analytics dashboards and generate daily, weekly, and monthly reports; Liaise with paid digital agencies to drive output