Brand Manager
Core
Develop and execute short and long-term brand strategies and action plans for combustible products across Nordic markets to support a commercial transformation towards a smoke-free future.
Role type
Senior Brand Manager (Combustible Category)
Builds
Brand strategies, annual brand plans, product initiatives, and market engagement programs for combustible products.
Domain
FMCG / Tobacco industry / Nordic markets
Deliverable
product features
Required skills
Brand strategy development, market and competition analysis, consumer insights generation, budget management, agency and supplier relationship management, pricing strategy, organizational leadership
Preferred skills
Knowledge of Swedish language, experience in multinational FMCG companies, deep understanding of Nordic consumers
Technologies
None stated
Responsibilities
Develop and implement short and long-term brand strategies and action plans; oversee planning, development, and execution of brand programs including product development and research; drive annual brand plans and 1+3 year strategies; conduct market, competition, and consumer analysis; manage resourcing and budgeting for brand activities; collaborate with Finance on pricing processes; manage agency and supplier relationships; provide organizational leadership and coaching to direct reports
Seniority
Senior, hands-on IC with leadership responsibilities