Communications Manager
Core
Managing and optimizing B2B marketing campaigns, content creation, and lead generation strategies for the food & beverage manufacturing industry.
Role type
Senior B2B Marketing Campaign Manager
Builds
Integrated B2B marketing campaigns, lead generation initiatives, and targeted account journeys.
Domain
Food & beverage manufacturing / B2B Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B campaign management, marketing automation (Pardot/Salesforce), Adobe Analytics, content strategy, ABM, AI-driven marketing tools, data interpretation, cross-functional stakeholder alignment
Preferred skills
Food & beverage or packaging industry experience, multilingual capabilities, Master's in digital marketing
Technologies
Pardot, Salesforce, Adobe Analytics, Generative AI tools, Google Analytics
Responsibilities
Plan and execute integrated B2B campaigns across digital, print, and trade show channels; guide agencies on content creation and localization; analyze campaign data to optimize performance and derive insights; manage lead generation and ABM strategies; coordinate Tier 1 programmes with local markets.
Seniority
Senior, hands-on IC
