Country Marketing & Activation Leader
Core
Lead country-level marketing and activation agendas to achieve commercial and brand goals through integrated media plans and partner activations.
Role type
Senior marketing leader (country)
Builds
Multi-channel partner lead generation platforms and portfolio-wide brand/IP partnerships
Domain
Retail / Hospitality / Marketing
Deliverable
product features
Required skills
Integrated marketing planning, media activation and buying, performance marketing, strategic planning, operational execution, cross-functional collaboration, data-driven optimization
Preferred skills
Experience with IKEA, complex multi-stakeholder environments
Technologies
Retail Media Platform
Responsibilities
Lead common Marketing & Activation agenda across markets, Develop multi-channel partner lead generation platform, Define direction for partner activation, Secure portfolio-wide brand and IP partnerships, Support execution of partner activation activities, Establish performance measurements to track impact
Seniority
Senior, hands-on IC with people leadership
