Key Account Manager - Delhi
Core
Managing key accounts to drive sales growth, market share, and smooth execution of strategic initiatives for ANI International Nutrition in the FMCG sector.
Role type
Key Account Manager (FMCG)
Builds
Sales forecasts, promotional plans, and account-specific strategies for retail chains.
Domain
Fast-Moving Consumer Goods (FMCG), Retail Sales
Required skills
Sales forecasting, negotiation, POS data analysis, strategic planning, stakeholder coordination, market share growth, promotional management, account planning, retail operations, data mining
Preferred skills
MBA from premier institute, experience in zonal/branch/region level sales, knowledge of FMCG sales systems, custom branding exploration, in-store execution
Technologies
POS data mining tools, sales systems, reference material
Responsibilities
Assist in firming up monthly forecasts, coordinate with internal teams for promotions and stock availability, negotiate promotions with buyers, track store openings and organic growth, analyze POS data for micro-marketing opportunities, execute account-specific plans for anniversaries and store openings, drive ANI Customer Marketing agenda, liaise with merchandising managers, manage investment and profit drivers, innovate in POSM and shopper engagement.
Seniority
Mid-Senior, hands-on IC