Performance Marketing Manager
Core
Driving new customer acquisition and maximizing the effectiveness of marketing investments through strategic budget allocation and operational campaign management.
Role type
Performance Marketing Manager
Builds
Digital campaigns across Search, YouTube, Paid Social, and Display channels for a Nordic consumer finance lender.
Domain
Consumer Finance / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Campaign management in DV360, SA360, CM360, and Meta Ads Manager; ROI-driven optimization (ROAS, CPA); SEO and AIO strategy; Data analysis and attribution modeling; Technical understanding of web tracking (Google Tag Manager, cookies, HTML/CSS basics).
Preferred skills
Experience working with APIs connected to ad platforms.
Technologies
DV360, SA360, CM360, Meta Business Suite, Google Analytics 4, Google Tag Manager.
Responsibilities
Drive and optimize performance marketing across Search, YouTube, Paid Social, and display channels; Ensure efficient, ROI-driven marketing focused on ROAS, CPA, and new customer inflow; Manage budget allocation and continuous optimization between channels; Test and develop new channels, formats, and workflows to increase effectiveness and reach; Own and develop SEO and AIO strategies aligned with business goals; Follow up, analyze, and translate data into concrete improvements.
Seniority
Mid-Senior, hands-on IC
