Senior Manager Paid Marketing
Core
Own and improve SEM, Affiliate, Retargeting, and Display performance across 40+ markets and 200+ sites while building in-house capabilities and leading a team.
Role type
Senior Manager, Paid Marketing
Builds
Large-scale, complex Paid Marketing programs for a global flight technology provider
Domain
Travel technology / Flight sales
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
SEM management, Affiliate marketing, Retargeting, Display advertising, High-spend account management, Data analysis, Automation and scripting, Team leadership, Stakeholder management
Preferred skills
Experience in non-standardized environments, Hands-on campaign execution, Process definition
Technologies
SEM platforms, Affiliate networks, Retargeting tools, Display ad networks, Data analysis tools
Responsibilities
Manage campaign bidding and account structure across multiple markets, Reduce dependency on external consultants, Build and coach a high-performing team, Define processes and priorities across teams, Drive continuous testing and improvements
Seniority
Senior, hands-on IC with leadership responsibilities
