Senior Manager Consumer Experience
Core
Shape and drive the market's multi-category direction for nicotine products in Sweden, translating strategy into impactful consumer programs and omnichannel initiatives.
Role type
Senior Manager, Consumer Experience
Builds
Integrated multi-category commercial plans and omnichannel consumer programs
Domain
FMCG / Tobacco / Consumer Goods
Deliverable
product features
Required skills
Strategic planning, cross-functional leadership, consumer insights analysis, omnichannel execution, project management, commercial governance
Preferred skills
Agile environment experience, route-to-market strategy expertise, oral category knowledge
Technologies
N/A
Responsibilities
Own and guide the market's multi-category roadmap; Partner with Category, Commercial, and Channel teams to execute agendas; Lead development and delivery of consumer programs from concept to implementation; Drive prioritization and governance of initiatives; Ensure effective in-market activation and continuous improvement; Strengthen cross-functional ways of working
Seniority
Senior, hands-on IC with leadership responsibilities