Marketing Director, Consumer Brands EMEA
Core
Senior leadership role owning consumer marketing strategy, brand architecture, and integrated campaigns for One4all gift card and other Original Content brands across EMEA.
Role type
Senior Director, Consumer Marketing
Builds
Integrated consumer campaigns, brand communications, retail activations, and product launches for gift card brands
Domain
Retail / Gift Cards / Consumer Finance
Deliverable
product features
Required skills
Brand strategy, integrated campaign management, retail partnership management, regulated product communications, cross-functional leadership, data-driven decision making
Preferred skills
Experience in consumer brands, EMEA market knowledge, agency management
Technologies
CRM, paid media platforms, social media channels, digital analytics tools
Responsibilities
Define and own EMEA consumer marketing strategy for OC, aligned to brand, customer and commercial priorities; Lead integrated brand communications across all consumer channels; Own brand activity across physical and digital retail; Lead end-to-end consumer campaigns from insight to evaluation; Lead consumer product communications and go-to-market plans for new products; Own the marketing communications approach for regulated products; Own the consumer marketing performance framework for EMEA
