Assistant Manager, Card Usage & Retention
Core
Drive credit card portfolio growth through end-to-end design and execution of high-impact marketing campaigns, usage programs, and loyalty platform enhancements.
Role type
Assistant Manager, credit card marketing and retention
Builds
Credit card usage programs, reward platform features, and marketing collateral
Domain
Retail banking, credit card products
Deliverable
product features
Required skills
Marketing campaign execution, retention strategy design, budget management, cross-functional collaboration, performance analysis, content management
Preferred skills
Product management of credit cards, project management, collaboration with Card Associations
Technologies
Digital reward platforms, marketing automation tools
Responsibilities
Formulate and execute credit card usage marketing programs, implement retention strategies to boost engagement, enhance reward platform digital features, manage marketing budget and expenses, partner with agencies for collateral development, monitor and report on campaign performance against KPIs
Seniority
Mid-level, hands-on IC
