Brand Manager - 9 Month FTC
Core
Guardian and builder of the Trainline brand in a specific market, ensuring consistent and compelling brand expression across campaigns and channels to drive commercial outcomes.
Role type
Interim Brand Manager
Builds
Brand marketing plans, campaign operations, and brand positioning for a specific market.
Domain
Travel / E-commerce / Consumer Brand
Deliverable
product features
Required skills
Brand strategy, campaign execution, agency management, brand tracking, market research, cross-functional partnership, local market adaptation, commercial acumen, creative direction
Preferred skills
Experience in travel, platform, or e-commerce; fluency in the local market language
Technologies
Brand tracking tools, market research platforms, campaign management systems
Responsibilities
Own the brand marketing plan end-to-end; lead creative agency relationships; use brand tracking and market data to shape positioning; partner with Country Managers on brand-led opportunities; protect brand consistency while adapting to local culture; run tight campaign operations; monitor competitor positioning.
Seniority
Mid-Senior, hands-on IC