Job
Core
Develop, execute, and refine data-driven digital media plans across paid social, search, display, video, and programmatic channels to connect brands with target audiences.
Role type
Digital Media Planner
Builds
Performance-driven digital media campaigns and plans
Domain
Digital Marketing / Media Buying
Deliverable
product features
Required skills
Digital media planning, audience insights analysis, budget management, campaign performance tracking, platform expertise (paid social, search, display, video, programmatic), data interpretation
Preferred skills
Familiarity with Google Analytics, Meta Ads Manager, Google Ads
Technologies
Google Analytics, Meta Ads Manager, Google Ads
Responsibilities
Collaborate with Media Director to develop strategies aligned with campaign objectives; Build detailed media plans across multiple digital channels; Manage and track media budgets; Monitor campaign performance and identify optimization opportunities; Prepare performance reports with actionable insights
Seniority
Junior to Mid-level, hands-on IC