Customer Marketing Manager
Core
Plan and execute customer advocacy programs and integrated marketing campaigns to drive awareness and adoption of Veeva solutions across strategic accounts.
Role type
Customer Marketing Manager
Builds
Customer advocacy programs, integrated marketing campaigns, and marketing assets (case studies, videos, press releases, blogs)
Domain
Life sciences / Enterprise SaaS
Deliverable
product features
Required skills
Customer advocacy program management, integrated marketing campaign execution, project management, storytelling, stakeholder collaboration, budget management, KPI tracking
Preferred skills
Life sciences industry experience, managing integrated marketing programs
Technologies
None explicitly stated
Responsibilities
Identify and manage customer reference and advocacy campaigns; leverage marketing programs to maximize solution adoption; orchestrate check-ins with sales and customer success for strategic accounts; produce marketing assets; manage program execution against timelines and budget; track KPIs and ROI; cultivate long-term relationships with customers and internal teams
