Digital marknadsstrateg & Performance Specialist

## About the Role Are you an experienced and analytical digital marketer who wants to work closely with both business goals and technical execution in a complex and international environment? We are now looking for a driven Digital Marketing Strategist & Performance Specialist who wants to strengthen digital performance within search and analysis – with a clear focus on visibility, efficiency, and commercial effect. If you enjoy working data-driven, taking ownership of performance, and collaborating cross-functionally, this could be the assignment for you. As a Digital Marketing Strategist & Performance Specialist, you will have a central role in bridging business goals and digital execution. You will become part of the marketing team and be responsible for developing, implementing, and optimizing the digital marketing strategy, with a particular focus on search and performance. The role combines strategic responsibility with operational work and requires strong analytical skills, commercial understanding, and experience working structured in a professional and regulated environment. This is a consulting assignment lasting approximately 12 months. ## Responsibilities **Digital Strategy and Planning** * Develop, manage, and optimize the digital marketing strategy to drive traffic, conversion, and business results. * Ensure that digital initiatives are clearly linked to overall business goals. **Search Engine Marketing (SEM)** * Operational responsibility for Google Ads, including keyword analysis, campaign structure, budget optimization, and ongoing performance improvements. **Search Engine Optimization (SEO, AEO, GEO)** * Analyze and specify technical and content-related improvements to strengthen organic visibility. * Work long-term on search optimization in a changing search landscape in collaboration with relevant teams. **Analysis and Reporting** * Follow up and analyze KPIs in Adobe Analytics and Power BI. * Translate data into insights, recommendations, and decision-making support for internal stakeholders. ## Requirements * Solid experience from similar roles in digital marketing or performance marketing, with documented results in both SEO and SEM. * Confident in taking responsibility for performance, working data-driven, and having the ability to balance strategic thinking with operational execution. * Experienced in collaborating with various stakeholders. * Ability to explain complex digital and analytical relationships clearly. * Ability to drive work forward in a structured and professional manner.