Digital marknadsstrateg & Performance Specialist
Core
Develop, execute, and optimize digital marketing strategy with a focus on search and performance to drive traffic, conversion, and business results.
Role type
Digital Marketing Strategy & Performance Specialist
Builds
Digital marketing initiatives, search campaigns, and analytical reports
Domain
Digital Marketing / Performance Marketing / Search
Required skills
Google Ads management, SEO/AEO/GEO optimization, Adobe Analytics, Power BI, strategic planning, data-driven decision making, cross-functional collaboration
Preferred skills
Experience in complex international environments, ability to translate data into insights
Technologies
Google Ads, Adobe Analytics, Power BI
Responsibilities
Develop and optimize digital marketing strategy; Manage Google Ads campaigns including keyword analysis and budget optimization; Analyze and request technical/content improvements for organic visibility; Track and analyze KPIs to provide decision support
Seniority
Mid-Senior, hands-on IC
