Job
Core
Planning, executing, and optimizing CRM campaigns to drive customer engagement, retention, and lifetime value for sportsbook and gaming products.
Role type
CRM & Retention Specialist
Builds
Customer journeys, promotional communications, and engagement initiatives for sportsbook and gaming products
Domain
Online betting and iGaming
Deliverable
product features
Required skills
CRM strategy, customer lifecycle management, customer segmentation, A/B testing, data analysis, regulatory compliance, process automation
Preferred skills
iGaming industry experience, SQL, BI tools, Marketing Automation platforms
Responsibilities
Plan and execute CRM campaigns across Email, SMS, and Push Notifications; Manage customer lifecycle journeys (Welcome, Onboarding, Retention, Reactivation, Churn Prevention); Build customer segments based on behavior and value; Create and manage promotional calendars; Coordinate promotions, bonuses, and free bets; Monitor and optimize campaign performance via A/B testing; Track KPIs (Retention Rate, Reactivation Rate, LTV, etc.); Ensure regulatory compliance; Identify automation opportunities
Seniority
Mid-level specialist (3-5 years experience)
