Job
Core
Own the customer lifecycle end-to-end to drive conversion, retention, and lifetime value via a scalable CRM engine.
Role type
CRM Product Manager
Builds
Automated CRM flows (welcome, onboarding, reactivation, cross-sell) and personalized communications across email, SMS, in-app, and push channels.
Domain
Fintech / Customer Lifecycle Management
Deliverable
product features
Required skills
CRM strategy design, automated flow management, data segmentation, A/B testing, experimentation frameworks, performance tracking, cross-functional coordination, regulatory compliance, data quality management
Preferred skills
Experience in fintech, trading, or regulated industries
Technologies
CRM platforms, A/B testing tools, analytics frameworks
Responsibilities
Design and implement CRM strategy for conversion and retention; Own and improve automated CRM flows; Define CRM data needs and partner with Data teams; Build contextual, personalized communications; Implement experimentation frameworks; Own CRM reporting and performance tracking; Coordinate with copywriters, designers, and developers; Ensure legal and regulatory compliance; Maintain data quality and integrity.
Seniority
Mid-to-Senior, hands-on IC