Job
Core
Design and execute data-driven omnichannel marketing automation campaigns to drive client acquisition, activation, retention, and reactivation in the Forex industry.
Role type
Marketing Automations Specialist (CRM)
Builds
Multi-stage, personalized customer lifecycle journeys
Domain
Financial Services / Forex Trading
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Omnichannel marketing automation, CRM strategy, lifecycle marketing, behavioral segmentation, A/B testing, data analysis, project management
Preferred skills
Knowledge of Solitics, Optimove, Salesforce Marketing Cloud, HubSpot, additional languages
Technologies
Salesforce Marketing Cloud, HubSpot, Optimove, Solitics
Responsibilities
Develop and execute data-driven campaigns aligned with client lifecycle stages; Plan, manage, and implement the overall CRM strategy; Design and build multi-stage, omnichannel journeys focused on conversion, retention, reactivation, onboarding, education, and loyalty; Utilize dynamic content and conditional logic for advanced personalization; Monitor and analyze campaign performance, engagement metrics, and user behavior; Conduct A/B and multivariate testing across journeys, content, and messaging to enhance ROI and client experience
Seniority
Mid-level, hands-on IC