Marketing Brand Manager
Core
Deliver marketing strategy for Ridley's Packaged Products business, focusing on brand growth, campaigns, innovation, and new product launches.
Role type
Marketing Brand Manager
Builds
Annual brand plans, multi-channel marketing campaigns, and new product launches for Ridley's Packaged Products.
Domain
FMCG / Packaged Products / Agriculture / Animal Nutrition / Pet Industry
Deliverable
product features
Required skills
Brand management, Campaign management, New product development, Customer insights analysis, Budget management, Stakeholder management, Project management
Preferred skills
Experience in FMCG, packaged products, agriculture, animal nutrition, or pet industry
Responsibilities
Support development and delivery of annual brand plans and marketing initiatives; Lead and coordinate campaigns across digital, media, and in-store channels; Lead marketing activities for new product development and innovation; Coordinate creative development and media campaigns with external suppliers; Monitor campaign performance and provide ROI analysis; Work closely with Sales, Technical, Product Development, and Supply Chain to deliver initiatives.
Seniority
Mid-level (3-5 years experience)