Marketing Manager
Hybrid
Core
Develop and execute HelloFresh New Zealand marketing plans, managing brand strategy, integrated campaigns, and agency relationships to drive brand salience and business KPIs.
Role type
Marketing Manager (Brand & Digital)
Builds
Localized brand campaigns, media strategies, and customer communications for HelloFresh ANZ
Domain
Food technology / Consumer Packaged Goods
Deliverable
product features
Required skills
Integrated marketing planning, ATL media strategy, agency management, cross-channel campaign execution, budget management, post-campaign analysis, stakeholder management, project management, data literacy
Preferred skills
Food industry passion, creative briefing, hypothesis-driven problem solving
Technologies
SEO, paid social, CRM, direct sales platforms