Trade Activation Lead
Core
Lead planning and execution of trade marketing programs acting as a bridge between sales, category, and marketing to drive business objectives.
Role type
Trade Activation Lead (B2B)
Builds
Quarterly activation programs across ecommerce, branches, and customer channels
Domain
Building, renovation, and manufacturing industries (specialty hardware)
Deliverable
product features
Required skills
Trade marketing, Channel marketing, Sales activation, Cross-functional collaboration, Stakeholder engagement, Data analysis, Campaign performance analysis, Supplier collaboration
Responsibilities
Own the promotions calendar, Partner with Sales/Category/Supply Chain, Develop segmented programs based on customer insights, Analyse performance and deliver post-campaign insights, Collaborate with suppliers on joint initiatives, Drive continuous improvement through data loops