Senior Account Based Marketing Manager, Australia & New Zealand, ANZ Marketing Team, Amazon Web Services, ANZ Marketing Team, Amazon Web Services
Core
Develop and execute strategic account-based marketing (ABM) campaigns for high-value Financial Services enterprise accounts in Australia and New Zealand to accelerate pipeline and revenue growth.
Role type
Senior Account Based Marketing Manager (Financial Services)
Builds
1:1 and 1:Few ABM engagement programs, executive roundtables, partner co-hosted sessions, and peer forums for FSI accounts.
Domain
Financial Services Industry (FSI) in Australia & New Zealand
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
ABM campaign development, stakeholder engagement strategy, pipeline management, campaign performance analysis, project management, enterprise account engagement
Preferred skills
Field marketing, demand generation, technology/IT industry marketing, cloud/enterprise software marketing, executive influence, matrix organizational experience
Technologies
[Not specified]
Responsibilities
Develop 1:1 and 1:Few ABM plans for high-value FSI accounts; Design and own engagement programs aligned to sales-led initiatives; Build stakeholder engagement strategies targeting named decision-makers; Own accountability for ABM-influenced pipeline and reporting; Collaborate with account teams to accelerate opportunities; Develop proactive outreach strategies based on business signals; Analyse campaign performance at the account level.
Seniority
Senior, hands-on IC