Product Marketing Manager
Core
Lead in-life marketing strategy to increase engagement, retention, and revenue from existing Business Rewards Account and Lending customers.
Role type
Senior Product Marketing Manager (Lifecycle/Retention)
Builds
Lifecycle campaigns, engagement programs, and cross-sell initiatives for existing SME customers
Domain
Fintech / SME Banking
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
in-life marketing strategy, lifecycle campaign execution, CRM platform management, data analysis, cross-functional leadership, product roadmap feedback, AI tool utilization
Preferred skills
financial services experience, SME banking knowledge, regulated industry background
Technologies
HubSpot, AI-enabled tools
Responsibilities
Own in-life strategy and roadmap for existing customer value extraction; build and run lifecycle campaigns (email, in-app, direct mail); analyze performance data to scale, pause, or iterate initiatives; feed customer insights into product roadmap; partner with CRM, Data, Compliance, and Operations teams; manage multiple lifecycle initiatives across Business Rewards Account and Lending.
Seniority
Senior, hands-on IC