Email Marketing Senior Specialist
Core
Develop and execute end-to-end CRM strategy and communications plans across email, push notifications, and in-app messages to drive user retention and revenue.
Role type
Senior IC email marketing specialist (CRM)
Builds
Personalized customer communications, retention campaigns, and lifecycle marketing flows
Domain
Live entertainment and events technology
Required skills
Email marketing strategy, CRM lifecycle management, multi-channel communication optimization, data-driven segmentation, A/B testing, dynamic template design, HTML coding, copywriting, behavioral data analysis
Preferred skills
Salesforce Marketing Cloud expertise, ESP platform experience (Mailchimp, Sendgrid), commercial acumen, high-pace work management
Technologies
Salesforce Marketing Cloud, Mailchimp, Sendgrid
Responsibilities
Manage activation of customer data for CRM strategy execution; refine multi-channel communications and retention strategies; define customer lifecycle stages and contact strategies; own weekly/monthly reporting and ad-hoc deep dives on campaign performance
Seniority
Mid-level, hands-on IC
