Email & CRM Marketing Coordinator
Core
Execute end-to-end CRM campaigns via email (EDM) and SMS for fashion brands Tommy Hilfiger and Van Heusen.
Role type
CRM Marketing Coordinator (IC)
Builds
Email and SMS marketing campaigns, customer journey automations, and loyalty program communications.
Domain
Fashion retail / E-commerce
Deliverable
product features
Required skills
Salesforce Marketing Cloud, Salesforce Data Cloud, campaign calendar management, A/B testing, customer lifecycle management, privacy compliance, reporting and trend analysis
Preferred skills
Journey Builder, CDP experience, Excel, PowerPoint, project management tools (Asana/Jira)
Responsibilities
Build, test, schedule, and deploy email and SMS campaigns; manage campaign calendars and coordinate with cross-functional teams; monitor deployments and resolve issues; activate customer audiences; conduct quality assurance on content and logic; prepare campaign reporting and identify optimization opportunities; plan and execute A/B testing; support customer lifecycle and loyalty initiatives; ensure compliance with privacy and brand requirements
Seniority
Mid-level, hands-on IC