Mobile Paid Media/Performance Marketing Manager (App Campaigns)
Core
Execute and scale paid user acquisition campaigns across multiple digital channels to grow the user base for two flagship fintech apps (Boss Money and Boss Revolution).
Role type
Mobile Paid Media/Performance Marketing Manager (App Campaigns)
Builds
User acquisition campaigns for mobile applications
Domain
Fintech / Mobile App Growth
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid media strategy, channel setup and daily optimization, performance funnel analysis, A/B testing, creative testing, data-driven decision making, cross-functional collaboration with creative teams, AI tool usage for marketing tasks
Preferred skills
Tableau, MMPs, ASO, influencer marketing, additional paid channels (Google Ads, DSPs, Reddit)
Technologies
Google Ads, Meta, TikTok, Snapchat, Reddit, X, Tableau, MMPs
Responsibilities
Support execution of paid campaigns across multiple channels, develop and execute channel strategies to meet user acquisition targets, analyze performance funnel from impression to conversion, support creative testing and A/B tests, monitor creative performance, identify improvements through data analysis, collaborate with designers on ad assets, experiment with new channels and AI tools
Seniority
Mid-level, hands-on IC