Retention Comms Specialist
Core
Plan, build, execute, and optimize owned-channel communications and lifecycle journeys to engage, retain, and reactivate audiences for LiSTNR and 7Plus.
Role type
Retention Comms Specialist
Builds
Owned-channel campaigns and automated customer journeys
Domain
Media / Digital Audio / Streaming
Required skills
CRM and lifecycle marketing, email marketing, marketing automation platforms, copywriting, audience segmentation, A/B testing, data analysis
Preferred skills
Braze, Salesforce Marketing Cloud
Technologies
Braze, Salesforce Marketing Cloud
Responsibilities
Plan, build, test, and deploy owned-channel campaigns and automated customer journeys; Deliver lifecycle marketing programs across onboarding, engagement, retention, churn prevention, and win-back; Create, edit, and optimize campaign content; Build and maintain audience segments and cohorts; Manage campaign execution and automation; Monitor and report on campaign performance against KPIs
Seniority
Mid-level, hands-on IC